In 2019 Sapere were recommended to Vixen by a strategy consultant. Vixen wanted a software system to better manage the processing of sales leads through to an order, better analysis on leads and which marketing channels were working and also a way to re-market to lost leads.
At the point of our engagement, within the business, there were lots of manual processes. Leads were recorded on paper and not in one ‘central database’ making it almost impossible to find and manage lost leads or leads which had become ‘cold’. Additionally, the outcome of marketing channel spending was not recorded in one central place, making it difficult to calculate the success of each channel. As an example, Vixen had lots of Google ad campaigns but no real way of seeing which were actually successful.
To further complicate the project, key report data was being recorded manually over multiple spreadsheets meaning it could take hours to generate the management reports needed to run the business.
The team at Sapere provided technical consultancy, firstly listening to each department involved in the management of leads and then processing of enquiries and sales.
Using this information Sapere proposed, designed, and then built a bespoke web app solution with integration with the AdWords API within Google.
The final application now provides a solid platform to manage the business and can be adapted as the business grows. Vixen now has a tool to see, at a glance, where the marketing spend is working and where it is not; and a mechanism to ensure all leads are followed up and exploited.
The following business benefits have been realised since the web application development went live.
We needed our systems to be more robust and to produce reliable data that would inform our business decisions – Sapere delivered just that. The company resolved the issues we had been experiencing and worked to create a platform that could grow with us. We were so impressed, we have continued to work with Sapere for additional projects.
Kevin Brown - Pacifica Group - Group Managing Director
With more than 10 years' experience providing solutions for the financial sector, the team at Sapere are talented, professional and good fun to work alongside. We spent 40 hours with them detailing our specifications and I was extremely impressed with how well this was captured. They really understood the intricacies of our business and have helped improve the working environment for staff. The new digital system they've built has addressed the frustrations of our previous system, especially in reducing the…
Phil Carey - Chief Executive of Tees Mutual and Managing Partner at Careys Personal Credit
Sapere really delivered on this project. From the outset they took the time to understand each element of the business and then built a solution that not only met the needs of the business but developed a solution which can be adapted to suit the developing utilities market.
Andrew Richardson - Troocost CEO
Active Chartered Financial Planners have used Sapere's services for many years now for all of our software solutions inc Web Design, Web Hosting and most recently, building a brand new Client Management Database. If you are looking for a local, personal and knowledgeable IT service, then look no further than Sapere Software
Karl Pemberton - Active Chartered Financial Planners - Managing Director
I wanted a software solution that would both allow my business to grow with more ease and give my domestic and commercial clients a better experience. I approached several companies but decided to go with Sapere due to their professional and easy to understand approach to software development. I knew where I stood at all stages of development and having my own go-to contact in the development stage meant the process could be more organic, with things changing along the…
Andrew Hancock - Owner