With corporate events being ever more expensive and expansive affairs there is a real need to understand the return on investment for any organisation staging such a function.

We we're approached to provide IOS app software and a CRM that allowed the management of data gathered from attendees and to allow reporting on the success, profitability and impact of the event on the companies bottom line.

iGather - Mobile Data Gathering App

Calculating Event ROI

Capturing Data on the Move

We were initially approached by Keepmoat to provide them with an IOS app to capture sales leads at conferences and events. From that initial brief iGather was created.

iGather is an IOS app that allows businesses to streamline data and personal information capture and accurately measure the costs and ROI of sales when hosting at trade shows and events.

The app is available on iPhone, iPad and Android devices, while the information collated is consumable within a companion CRM Web application.

iGather Screenshot

Why the Project was Needed

iGather was created to fix two problems, the first was to streamline and improve the way sales leads are captured at trade shows and events, these are inevitably lost on pieces of paper or not even written down. The second was to provide a way for businesses to measure the economics of the trade show/event they have hosted. Without the electronic data to backup lead generation at these events it's impossible to know if an event is making or costing a business money.

With what is often a considerable outlay in money and staff time its difficult to calculate the impact, if any, on a businesses bottom line.

The Mobile Solution

The solution is fully mobile (on iPhone, iPad and Android) with real-time reporting capabilities via the companinion CRM, maximising the possibility of sales.

Once the data has been captured the results can be measured to see whether there has been a return on the businesses investment. This information then allows the business owner to decide whether to increase resource at the next event or scale back staff time and financial investment based on the results.

Platforms

These are the platforms Sapere used to deliver the solution.

Business Benefits

The following business benefits will be realised by software user.

  • Increased sales lead conversion
  • Better economic transparency from sales team
  • Reportable ROI
  • Cloud based system accessible anywhere any time
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