Choosing the right kind of iOS app is as important as choosing the right software development company to develop it. Understanding how the app is going to make money or how it is going to make you more efficient as a business is the first question we always ask. Why do you want an app? What is the benefit? Is the market big enough to recoup the investment?
Sapere can build apps just for brand awareness but they have a much longer shelf life if a little thought is put into the purpose, longevity and benefit first. We can advise on just about everything you can think of regarding apps, their purposes and the likelihood of them either making money or making efficiency savings for the business.
Sapere have been developing native iOS apps since early 2009, long before the iPad even made it to market, so we know a thing or two about how to develop iOS apps.
We also understand that not everyone is an expert when it comes to iOS development and apps so we've provided an overview of iOS apps, and their uses with examples.
The term "app" is often used without any thought as to what it actually means, ask most people and they will probably say something like "an app is something you download on your phone!".
While this is true, in the software industry the term "app" is an abbreviation of the term "application" which has lots of other meanings.
An "application" is pretty much anything you use on a phone, tablet, PC or laptop that isn’t the operating system (the part running the applications). As a broad example this could be an email client, a banking app, a drawing package, a game, a word processing package…the list is endless.
In terms of an iOS app however, these are downloaded onto a phone and iPad and in terms of their use can be categorized into two areas, Business apps & Consumer apps.
Business apps have many uses but can also be subcategorised into Workflow driven apps & Functional apps. The two types of app are broadly speaking the same thing but have very different purposes:
Workflow driven apps help businesses become more efficient through the use of mobile technology. An example of such would be a door-to-door canvasser capturing customer information on an iPad or an iPhone. The app could tell the canvasser which properties to canvass and then the order information could be sent straight into the businesses CRM. The benefit to the business is the improvement in efficiency, moving data in real-time, fulfilling the order quicker and cheaper and thus making the process more profitable.
Functional apps help generate more revenue for a business through the use of mobile technology. An example of this would be an app for a restaurant, the restaurant would want to promote its services and potentially offer a rewards scheme. The consumer could then download the app and benefit from the rewards scheme and also a greater understanding of the restaurants offerings. The restaurant then increases its marketing reach, has the ability to send push messages and benefits from receiving repeat orders and greater visibility.
Another example of a functional app would be an app that reads radiation data from specialist equipment and displays the resulting collection of data on an iOS device. The app would be marketed to specialist businesses needing this type of service, the benefit coming from real-time data consumption on a mobile or tablet device allowing them to make better more responsive decisions on safety. The other benefits are that iOS devices are much cheaper and more responsive than a ruggedised device. The benefit to the business selling the app is that they make revenue from servicing a need for the end users.
A consumer app can also be subcategorised into, Functional apps & Game apps. The two types of app are very different but the end result is the same.
Functional consumer apps are created to generate revenue either through an initial fee or more prominently through in-app purchases. An example of this would be a dating app, the app allows the consumer to use the service on an iOS device. The benefit to the consumer is that they can consume the app on a platform that's always within reach when they want to use it. The benefit to the business owning the app is that they make money through the apps use or via the following it creates.
Sapere do not develop games for iOS but we could point you in the right direction should you need this kind of service.
There are very few limitations to what can be developed on an iOS device but the best apps are normally the simple ones.
Sapere develop bespoke business and consumer apps for all types of businesses for a fixed competitive rate, there are no hidden costs. We welcome the opportunity to help you with your app idea, for a no free no-obligation consultation please contact Sapere.
The iPhone and iPad have taken over the mobile phone market. The sheer numbers in use and in use by many business staff mean that by leveraging an app into your business you have a tool that many staff already understand and feel comfortable using. As apps are incredibly easy to deploy it means that you can distribute updates to your staff in real-time and often invisibly.
Apple utilise their own quality control mechanisms to ensure that software released via the app store meets a certain standard. They also have the most mature and widely used app store which makes finding and installing your app very easy indeed.
For quite a modest amount of money you start publishing apps via the app store and leverage the software and mechanisms Apple make available too.